Repairing the Brand Image of Nigeria’s Distribution Companies

Nigeria’s Electricity Distribution Companies (DisCos) are seen as the weakest link in the power value chain due to inadequate energy supply, outdated infrastructure, poor maintenance, untrained workforce, low meter penetration, and financial constraints. These challenges have severely impacted electricity provision and customer perception. Urgent action is needed to enhance the DisCos’ brand image through aggressive strategies, considering power’s crucial role in economic growth. 

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